In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

Design firm Metalab has just rolled out a major rebrand. The company, which has designed interfaces for the likes of Slack, Headspace, and most recently, James Clear’s Atoms app, is reinventing itself ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

The new design aims to reflect the bank’s shift from a regionally rooted institution to a national bank with a growing ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

At the heart of school design is campus identity. Various levels of identity and branding can be applied to a school campus and they run the gamut from the development of logo, school colors, and ...

Usually you update a visual identity because the desired brand perceptions—what you want to convey to the world—have changed. That wasn’t really true here, the desired brand perceptions were largely ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Eye-catching visuals, memorable branding and smooth, interactive digital experiences are just a few reasons brands are putting time, money and the best creative minds behind design. From graphic and ...