Blue Bell's latest flex is a protein-packed ice cream line

Will the ice cream actually taste like, well, ice cream? Fans seem to have mixed feelings.
KVUE

Blue Bell to release protein-packed pints in 5 flavors

TEXAS, USA — Ready to get some sweet gains thanks to with your sweet tooth? That's what Blue Bell is pumping out with their newly-announced "Blue Bell PRO" high-protein ice cream. The Texas-based ice ...
Delish on MSN

Blue Bell Is Entering A New Ice Cream Era & Fans Are Already Making Demands

People are emotionally invested, and it's not even in stores yet.
Austin American-Statesman

Blue Bell is rolling out high-protein ice cream pints. Here’s which flavors are coming

According to a company announcement, Blue Bell is releasing "Blue Bell PRO," a high-protein, low-fat frozen dessert with zero added sugar. The brand will debut five flavors. U.S. health officials have ...