In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.

Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences. Local search ads are a new tool from Microsoft Advertising. They ...

Bing Ads’ AI-powered Performance Targets dashboard. Bing Ads introduced a new artificial intelligence-powered tool in the user interface on Tuesday. Performance Targets lets marketers set and track ...