There’s something wrong with the state of B2B landing pages. According to CMO Council, almost 80% of B2B marketers are not satisfied with their current levels of customer conversions. One major factor ...

Business-to-business pay per click can be a very different beast to business-to-customer. You’re working with complex purchases, long lead times and a different content approach. While best practices ...

Are you using landing pages to generate leads for your B2B service or tool? An optimized lead gen page can make the cost of a lead drop like a stone, if you know what you’re doing. This article will ...

I’ll tell you what, let’s treat this article introduction like its own landing page and make it quick, clear and concise. Here are seven reasons your B2B landing pages are failing to drive enough ...

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of ...

“Relevance” is the mantra for today’s B2B content marketers. Look beyond the content, however, and you’ll see other changes transforming another key to any successful lead generation campaign: the ...

Call landing pages the second chance a marketer has to make a first impression on a prospect – the initial one being whatever brought the prospect to the site. Adam Blitzer, co-founder and COO of ...

B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research. The ...

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Lead generation for startups can be particularly expensive, especially if you think about the costs of putting up various landing pages, designing and creating lead magnets and the content around them ...