Aversion therapy, sometimes called aversive therapy or aversive conditioning, is used to help a person give up a behavior or habit by having them associate it with something unpleasant. Aversion ...

Oral aversion is more than just picky eating. This common diagnosis can be frustrating for parents and children alike, but there are steps you can take to help your child get the nutrition they need.

Given the choice, most of us would rather avoid a loss than reap a reward. This can help us avoid making expensive mistakes, but it can also make us risk averse and prevent us from taking advantage of ...

The idea of loss aversion—that, to an irrational degree, individuals avoid losses more than they pursue gains—has been influential in the field of behavioral finance. It has been imputed to drive ...

A taste aversion is a tendency to avoid or make negative associations with a food that you ate just before getting sick. Many people have taste aversions and they’re often the subject of conversations ...

Brendan Markey-Towler does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

Loss aversion is a bias to feel the pain of losses more strongly than the pleasure of gains - and this can impact how you invest for your retirement. Nobel Prize-winning economist Daniel Kahneman’s ...

Imagine this scenario: a friend offers to flip a coin and give you $20 if it lands on heads. If it lands on tails, you give her $20. Would you take that gamble? For most of us, the amount you could ...

Food aversion refers to a strong dislike or avoidance of specific foods that extends beyond typical food preferences. Unlike simple dislikes, food aversion involves intense negative reactions to ...