Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with ...

In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Laureus' Astin ...

The Athletic FC is The Athletic’s daily football (or soccer ... Victor Orta, Leeds United’s former director of football, will ...

Authenticity is no longer just a buzzword; it’s an essential PR strategy for creating genuine brand experiences and lasting ...

"Its artificial advantage will capture hundreds of thousands of subscribers and tens of millions of dollars from Fubo alone," ...

Tennessee senior deputy athletic director and chief operating officer ... The Greene family is incredibly thankful and excited to proudly wear Pitt’s blue and gold." "Pitt athletics is the ...

The marching band was disqualified from its spot in that competition after a staff member discovered an ineligible student performed in the Region 14 5A contest. Kristen Bily, executive director ...

CHICAGO (CBS/AP) -- The University of Illinois Chicago welcomed its new athletic director this week with a blowout win over St. Francis. On Monday night, the Flames' Javon Jackson had 21 points as ...

PITTSBURGH (KDKA) - The University of Pittsburgh has announced that they have hired Allen Greene to be the school's director of athletics ... athletics program in competition and in the classroom.

AUBURN, Ala. (WTVM) - Auburn University has declared a new Executive Deputy Athletic Director. Jared Benko has nearly 20 years of experience in college athletic administration. Benko was ...

Australian breakdancer Rachael Gunn, aka Raygun, has announced that she is retiring from competition following the backlash over her performance at the Paris Olympics. “I’m not going to ...

Recently, Sony began selling PlayStation products through its PlayStation Direct online store in the UK, which includes many ...