Arbitron went ahead with its PPM roll-out, albeit with a few bumps along the way, and the groups all signed contracts. Bouvard sounds like he expects Arbitron to be the only MRC-accredited ratings ...

Nielsen’s entry into the US radio ratings business has raised anew the question of how to recruit people to participate in a sample group for broadcast ratings. Arbitron has resisted calls to expand ...

Arbitron has picked up new endorsements for its portable people meter system - one domestically and one internationally - but a week after one of the largest radio broadcasters, CBS, gave Arbitron its ...

Recently, Arbitron has introduced a new rating system called the Portable People Meter (PPM) that requires participants to carry a cell phone-sized device that picks up radio signals. Since its ...

NEW YORK – Shares of Arbitron Inc. tumbled Thursday, a day after the radio ratings company said Nielsen Media Research would not join it in a joint venture to use a new technology for measuring ...

For years, as we’ve reported, Arbitron has been working behind the scenes on a smaller Portable People Meter, with an eye towards someday inserting its audience measurement technology on other devices ...

Media research giant makes a play into the radio measurement business. By Eriq Gardner Former Legal Editor-at-Large Nielsen said Tuesday that it plans to buy Arbitron in a deal valued at about $1.26 ...

Arbitron and The Nielsen Co. announced Thursday the companies have formed a jointly-owned limited liability company to expand and potentially commercialize Project Apollo, the national marketing ...

NEW YORK — Infinity Broadcasting inked a multiyear deal with ratings service Arbitron, ending a months-long stalemate that left the No. 2 chain of radio stations in the U.S. without access to the ...

Arbitron has cautioned its clients not to compare what it feels are apples to oranges. Without using company names, the audience research firm said in a memo that recent releases of audience estimates ...

We are the industry’s most dedicated advocate. It is our research that indicates that, even in our highly fragmented media marketplace, radio reaches more than 90 percent of Americans over 12 years of ...

Arbitron, a publicly held media research firm that has been depending on shareholder backing to support aggressive expansion plans including the development of a portable people meter system and a new ...