Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it falls ...

Strategic plans have become crucial for small businesses looking for ways to survive in an increasingly unstable global economic climate. Crafting and developing such plans is only half the battle, ...

Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s marketing ...

Integrating the JHA and Work Planning processes reinforced the new philosophical approach for shifting responsibility for working safely to those responsible for planning and actually performing the ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Enterprise resource planning (ERP) implementation can be a ...

Knowledge and knowledge management are increasingly coming to be recognized as a central issue in innovation studies. In considering the future prospects of electronic commerce, analysis of ...

In 2017, the National Cancer Institute's Center for Global Health (NCI-CGH) partnered with University of New Mexico and The University of Texas MD Anderson Cancer Center to provide the Project ECHO ...

An unclassified version of the strategy outlines five lines of effort, which includes establishing JADC2 "conformant" IT standards as part of the data enterprise. The Pentagon has finally signed out ...