Amazon Prime Video will now show ads during movies and TV shows. Amazon announced this change, effective June 17, 2025. To enjoy an ad-free experience, users will need to pay an additional fee.

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024.

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off for the value-packed bundle, say experts