AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Amazon today at the unBoxed 2024 event introduced AI Creative Studio and Audio Generator, a new Amazon DSP experience with enhanced interoperability and simplified full-funnel optimization, and a ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has ...

Tanner Elton, VP of U.S. Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. (Image courtesy Amazon) That diverse content and commerce ecosystem, combined with the company’s ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here's what you need to know to get started. Amazon’s Demand Side Platform (DSP) might not be the initial ...

Investing.com -- The Trade Desk Inc. (NASDAQ: TTD) stock fell 3% Friday afternoon following an Adweek report that Amazon is offering agencies free head-to-head testing of its demand-side platform (DSP ...

Digital advertising remains one of the most attractive long-term growth markets in the technology space. According to a Grand View Research report, the global digital advertising market is expected ...