Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Amazon’s revamped AI-powered assistant is now available to everyone in the US, with new tiers that include a free option for ...

The mighty Chris Hemsworth is terrified when he discovers his wife Elsa Pataky using Alexa+ AI in Amazon's 2026 Super Bowl ...

Amazon has announced that Alexa Plus is leaving early access and is now generally available to US users. The corporation is now offering three ways to access the enhanced Alexa: Alexa Plus with Prime: ...

The idea of smart devices going rogue is a concept that’s just realistic enough to be scary, and Hemsworth plays the part ...

The collaboration is being discussed as part of Amazon's ongoing talks to invest up to $50 billion in OpenAI, according to a ...

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...

Your Echo is probably sharing its connection with your neighbors' compatible devices to create a long-range community network ...

If you have hangups about Amazon and privacy on its smart assistant, Alexa, you're not alone. Even after Amazon sent answers ...