Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S ...

According to the Marketing Forecast website, the 20 million students attending U.S. colleges and universities in fall 2012 wield an estimated $417 billion in spending power. While this demographic is ...

Google's biggest advertiser is neither a bank nor a retailer. It's the for-profit University of Phoenix, which has recently been spending nearly $400,000 a day on ads, according to search analytics ...

Type “Grantham University” into Yahoo’s search engine, and what appears at the top of the page, above the actual search results, is not a link to Grantham’s home page but an ad for the University of ...

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This is part one in a three-part series on the role of Big Data in the college-search process. Check back for future installments on sophisticated student-targeting formulas and data in an era of ...

If you had typed “Grantham University” into Yahoo’s search engine last week, what would have appeared at the top of the page, above the actual search results, was not a link to Grantham’s Web site but ...