The LeBron James Sprite Cranberry ad was famous for many reasons. The flow of the ad and the story, showing James entering the house mysteriously with the soft drink, garnered plenty of attention. As ...

This summer, Sprite, the number one lemon-lime soft drink in the United States, is hitting the streets in full force with an array of programs that include a new advertising campaign and the first ...

Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...

Soft drink giant Coca Cola has recently come under fire for an offensive ad campaign promoting Sprite. The advertisements appeared in Ireland and featured hackneyed jokes you’ve probably already seen ...