NBCUniversal, AWS, Adobe & WPP execs on balancing AI ad innovation with IP protection

Senior execs from NBCUniversal, Amazon’s AWS, Adobe and ad agency WPP discussed the tricky balance between embracing AI and ...
adexchanger

AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech

Cloud infrastructure technology services are converging on the media and marketing industry. Snowflake has become a major programmatic player in the past year, while the Google Cloud Platform is ...
Yahoo

AWS gets data clean rooms for analytics data

AWS today launched a new service that will help users inside an advertising or marketing organization share data with other employees inside their company or with outside partners, all without running ...
CMS Wire

Yahoo Selects AWS as Its Preferred Public Cloud Provider for Its Ad Tech Business

At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Yahoo has selected AWS as its preferred public cloud provider for its advertising ...