Millions are tuning in to YouTube to watch ‘artists’ gently whisper into their webcams while either performing completely mundane tasks like playing with a hair brush, or conducting ‘fantasy role ...

YouTube users are going crazy over videos of people whispering and providing Autonomous Sensory Meridian Response (ASMR) therapy.

Anyone who struggles with chronic anxiety or stress will know there are few things you won't try to get a sense of relief during the day. But one thing you may not have heard of yet are reverse ASMR ...

If you are not a fan of scratching sounds and whispering then you definitely cannot join the millions tuning in to the Internet’s latest craze. The bizarre trend is basically watching videos of ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

You may know “ASMR” as the niche genre of YouTube video which people watch on tablets and laptops to help them relax, perhaps before bed or in the lull of a Sunday afternoon. These videos typically ...

Thomas Hostler does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

According to data from the Mental Health Foundation, we're a nation of stress heads, with 74 per cent of UK adults reporting that they feel stressed, overwhelmed and unable to cope. So to help us ...

Why sound artists such as Claire Tolan and Holly Herndon are experimenting with the soothing sounds of autonomous sensory meridian response “Real friends let their friends play with their faces, right ...

From cucumber-crunchers to cranial exams, YouTube is full of ASMRtists provoking the strangely pleasurable autonomous sensory meridian response. Now they’ve got their own euphoric museum show Some ...

In June, China banned and excised videos of sound effects while claiming to cleanse its internet of pornography. YouTube had already demonetized the genre in a sex panic; now PayPal is banning people ...