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CEO Tim Cook Says Apple TV+ Isn't Designed to Boost iPhone Sales
Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...
Apple TV+ is about art more than iPhone sales says Tim Cook
The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...
Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ Is About More Than Selling iPhones
Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...
Tim Cook Explains Why Apple's 'F1' Movie Bet With Lewis Hamilton Serves More Than Just iPhone Sales
Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...
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Apple claims AI reasoning models 'collapse' and quit easily as Tim Cook faces WWDC without a new product
Apple heads into its annual Worldwide Developers Conference (WWDC) beginning Monday with little to no progress in artificial ...
Steve Jobs told Apple CEO Tim Cook: Never to stay ‘married’ to ..., a skill he says he learnt late, but is very thankful for
Tim Cook credits Steve Jobs with teaching him the invaluable skill of rapidly changing his mind when presented with new ...
Rotten Apple: are we finally watching the death of the iPhone?
Rotten Apple: are we finally watching the death of the iPhone? - As Donald Trump turns on Tim Cook and rivals gain traction, ...
No AI magic from Apple: why the iPhone maker’s latest showcase left investors cold & stock tumbling
Apple's highly anticipated annual showcase on Monday appeared to underwhelm investors and analysts, as the tech giant failed ...
Tim Cook explains why Apple TV+ exists
In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.
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Tim Cook
Tim Cook is the CEO of Apple ... Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods.