Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
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Jon Tower, Citi restaurant analyst, joins 'Squawk Box' to discuss Starbucks' quarterly earnings results, the challenges ...
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.
Coffee giant Starbucks (SBUX) beat top and bottom line estimates for its fourth quarter — posting adjusted earnings of $0.69 ...
Niccol, credited with reviving burrito chain Chipotle Mexican Grill, has looked to return Starbucks to its coffee house roots ...
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