Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.

The Samsung Galaxy S25 Ultra arrives with only modest hardware improvements but a new universe of possibilities within. Its display is bigger and more immersive than ever, and we like its rounded corners and narrower body,

The Samsung Galaxy S25 Ultra may be an iterative update over the S24 Ultra, but it iterates in pretty much every way.