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INSIDER on MSN · 11h

Movie theaters hope adding pickleball courts will save their struggling chains

Movie theaters are investing $2.2 billion in upgrades, adding pickleball courts, ziplines, and better seats and sound to their facilities.

Movie Theaters Investing Billions In Upgrades, But We're Just Here For The Zipline

The investment will focus on sound, seating, and amenities, with new attractions like pickleball and bowling at some locations.

Movie Theater Chains Will Invest $2.2 Billion to Bring You Ziplines and Pickleball

Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.

Entertainment Weekly on MSN · 1d

Theater owners plan to add pickleball, ropes courses, and bowling to the moviegoing experience

The National Association of Theatre Owners, which represents hundreds of theater chains in all 50 states and across more than 100 countries, announced a $2.2 billion pledge Thursd

IndieWire on MSN · 1d

Movie Theaters Commit $2.2 Billion to Upgrade Cinemas, Improve Tech, and Even Add Pickleball Courts

NATO president and CEO Michael O'Leary explains to IndieWire why this investment will lead to more people going to the movies.

1d

X-Men Star James McAvoy Gets Candid About Promoting Speak No Evil When There’s A Marvel Movie In Theaters, And I Totally Get His Frustration

Speak No Evil’s brand new remake is currently showing in theaters, just in time for Halloween! And if you’re starting to feel ...

3don MSN

‘Swan Lake' in IMAX Trailer: Paris Opera Ballet's Production Comes to Movie Theaters

Move over Natalie Portman - there's a new "Swan" coming to movie theaters this November. The Paris Opera's production of ...

10h

"Transformers One" and "Never Let Go" released in theaters this weekend

"Transformers One" is a movie you can bring the whole family too, while "Never Let Go" something new for horror fans.

Movie Man: Horror, Psychological Dramas, And More

Horror, thriller, psychological dramas and more are hitting theaters Friday. News 9's Movie Man, Dino Lalli, has some movies, ...

shorenewsnetwork5d

Drive-In Movie Theaters Are Still a Short Road Trip Away for Most People in Northeastern U.S.

Drive-in movie theaters may seem like a relic of the past, but across the U.S. Northeast, a handful of these nostalgic spots ...

10h

Can Movie Theaters Become the New Malls?

The biggest cinema chains in the U.S. are about to be revamped complete with pickleball courts, ziplines, and bowling alleys… ...

1d

Theaters are spending a ton to turn movie-going into a Dave & Busters trip

Another solution is to make movie theaters more like Dave & Busters. There are no bad ideas in brainstorming! This comes from ...

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AMC, Regal and other US chains plan $2.2 billion in theater upgrades

The largest theater chains including AMC Entertainment , Regal Cinemas and Cinemark will invest more than $2.2 billion over ...

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