Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global audiences.

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984.

For Korean Air, it's out with the old and in with the new. South Korea's flag carrier unveiled its first major brand redesign since 1984, alongside a new livery, new inflight dining and upgraded onboard experiences across various cabins.

Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it combines with South Korean rival Asiana Airlines to become one of Asia's biggest carriers.

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second-biggest airline group.

Korean Air is unveiling a new livery as part of a larger overhaul of the carrier's corporate image. It will complete its integreation with Asiana within two years.

The new livery debuted March 10 on a Boeing 787-10 at Korean Air’s headquarters in Seoul. It is part of a broader effort to update the carrier’s branding and corporate identity, with redesigns for everything from food menus and uniforms to lounges.

Korean Air unveiled its first new corporate identity in 41 years by pulling the curtain back on a gleaming Boeing 787-10 Dreamliner adorned with a bold and distinctive livery. The event took place in a Korean Air hangar in Seoul in front of more than 1,