The former Astronomer CEO’s kiss cam moment went viral leading to not only a resignation, but a cultural spark, memes and what it means to be publicly shamed today.

In a twist no one had on their bingo card, Gwyneth Paltrow has officially entered the chat. The Shakespeare in Love actress is now a self-declared “temporary spokesperson” for Astronomer, the data company that shot to internet infamy after a viral Coldplay kiss-cam moment exposed more than just shy behavior.

Astronomer, the AI tech company that shot to global fame after the Coldplay kiss cam scandal, has now made an unexpected PR move to take what many are calling “revenge.”