From Nazi propaganda accusations and Brooke Shield's references, the American Eagle's back-to-school campaign has captured public attention, sparking wide-scale debate across social media.

The ad, or more accurately series of ads, are built around the tagline “Sydney Sweeney has great jeans” — a play on words that conflates American Eagle denim with the genetic traits that gave Sweeney her famously voluptuous figure. Some of the spots are more direct, specifically talking about her genetic background.

Sydney Sweeney’s sexy persona came out in a recent American Eagle campaign touting her “great jeans” — but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,