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News

Mattel, OpenAI and Barbie

TechCrunch on MSN · 2d
OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products
Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.
Mint on MSN · 1d
Barbie maker Mattel partners with OpenAI to launch AI-powered toys in 2025
Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on creating safe, age-appropriate play experiences while addressing economic challenges and operational costs in the toy industry.
Entrepreneur on MSN · 2d
Mattel Signs First-of-Its-Kind Deal With OpenAI to Bring ChatGPT to 'Iconic' Toys
A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its "iconic" toys. The toymaker is the company behind popular items,
2d
Barbie's about to get a brain — and it's powered by OpenAI
Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.
7h
Barbie, UNO to get tech makeover? Mattel partners with Sam Altman's OpenAI to bring AI-powered products
As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

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