The Fillmore West was a historic rock and roll music venue in San Francisco, California, US which became famous under the direction of concert promoter Bill Graham from 1968 to 1971. Named after The Fillmore at the intersection of Fillmore Street and Geary Boulevard, it stood at the southwest corner of Market Street and South Van Ness Avenu…The Fillmore West was a historic rock and roll music venue in San Francisco, California, US which became famous under the direction of concert promoter Bill Graham from 1968 to 1971. Named after The Fillmore at the intersection of Fillmore Street and Geary Boulevard, it stood at the southwest corner of Market Street and South Van Ness Avenue in the Civic Center district. In June 2018, the top two floors of the building reopened as SVN West, a new concert and corporate event venue.