Six factors that can affect your marketing strategy
WEBJan 19, 2022 · Economic factors. Recession (and factors like the ongoing pandemic) can affect your marketing strategy. In that scenario, it's likely you will have a smaller budget and fewer resources. It's also worth noting that consumers are less likely to make purchases if they don't feel confident in the economy or their financial situation.
Small business marketing tips and advice | Marketing Donut
WEBFrom across the Donuts. The best small business accounting software in the UK. How to start your own business. Homeworking and the law FAQs. The best small business CRM software in the UK. The best UK payroll software. Get help on key small business marketing topics such as ecommerce, social media and online marketing.
Four marketing strategies for loans businesses
WEBAug 23, 2019 · Here's how to attract more borrowers to your loans company. 1. Polish your digital branding. Establishing an effective online presence means reviewing your loan agency's business listings and social profiles across the board, to ensure they're polished, accurate and consistent. Make sure to keep your information up to date.
Creating a customer loyalty scheme | Marketing Donut
WEBUsing customer loyalty schemes to improve profitability. Research conducted by Bain & Co suggested that a 5% improvement in customer retention could add between 25% and 125% to the bottom line. Do some simple calculations to estimate the possible financial impact on your business of a successful customer loyalty scheme.
Essential guide to writing an advertisement | Marketing Donut
WEBA well-written and strategically-placed advert can significantly improve your brand profile, increase awareness and generate sales leads. While writing a great advertisement is an art, the key principles are easy to understand - helping you prepare your own advert or evaluate the work of an agency or copywriter working for you.
11 cheap or free advertising methods | Marketing Donut
WEB4. Content marketing. A successful content marketing strategy will drive traffic to your website and help with search engine optimisation, and it can be completely free. However, writing can be labour-intensive, and you will need to be a competent (and quick) writer. AI tools can make content suggestions and help you create rough drafts.
Developing your USP: A step-by-step guide - Marketing Donut
WEBUse this positioning to develop your business and your marketing strategy, creating copy and images that support your USP. Evaluate these activities using your USP as a benchmark. Create a social media strategy based around your USP to build awareness of what makes you different. Keep monitoring trends and …
Essential guide to writing a mailshot - Marketing Donut
WEB12 ways to maximise response to your mailshot. Write a compelling heading, highlighting your main benefit. Get to the point and avoid waffle. Explain your offer. Make sure the big benefits are in the first paragraph. Show how your …
Blogs - Marketing Donut
WEBAug 23, 2024 · Start Your Own Business podcast. Hear top start-up tips and advice from expert guests and inspiring small businesses. LISTEN NOW! Marketing Donut provides practical information to help your business succeed. Launched in 2009, the Donut websites have grown to be the UK’s largest resource for small businesses.
What is PR? - Marketing Donut
WEBWhat PR means in business marketing. There are three key components to PR: Distributing effective, newsworthy press releases, to entice journalists, bloggers and broadcasters to give you coverage; Responding to journalists' requests for spokespeople, comments and case studies, providing real-life examples to make their copy interesting; Engaging with conversations on social media, including ...