Media in Canada
WEBPluto TV adds CBC, Reuters and CNN channels. The FAST service is adding local and international coverage in an effort to strengthen its news offering. By Greg Hudson. September 12, 2024.
Most-read of 2021: Media Companies - Media in Canada
WEBDec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...
Media in Canada
WEBMunchies returns to Canada with nostalgia-driven activations. PepsiCo Foods is launching an immersive experience and statue in Toronto. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
How Canadians are getting their news without Meta
WEBMay 16, 2024 · The research found that more than a third of online Canadians (35%), mainly those 18 to 34, feel they will consume less Canadian news as a result of the Meta ban. Women (39%) are more likely to feel this way than men (31%). The Meta ban did impact usage of Facebook in particular for news, which was cut nearly in half from Spring 2023 (29%) to ...
How will media be redefined in 2022? - Media in Canada
WEBDecember 21, 2021. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media leaders that make up the board and membership of the CMDC are choosing to look on the brighter side, and below, they offer their perspectives on how the role of ...
Canadian ad market to grow by 27% by end of the year
WEBDec 9, 2021 · The Canadian advertising market is one of them, growing by nearly 27% to $19.3 billion CAD, which surpasses the global growth rates, despite it reaching an all-time high of 22%. Digital advertising sales gained 33% to $13.6 billion CAD after increasing 6% in 2020, as a shift in consumption patterns during the pandemic led to an increase in e ...
Most-read of 2021: Agencies - Media in Canada
WEBDec 20, 2021 · For media planning and buying, the nine VORs were Carat, Cossette Media, Cundari, Initiative, Media Experts, Mediacom, OMD, PHD and Wavemaker. Carat, Cundari, Media Experts and OMD were also among the digital and social media planning and buying VORs, a separate list that also includes Accenture, Dandelion, Magnet, …
News - Media in Canada
WEBThe Retail Council and IAB collaborate on growing digital retail media. The partnership aims to provide opportunities for retailers to build out their offerings, as well as for advertisers to explore what is available. By Patti Summerfield. 6 days ago.
How the pandemic has continued to impact media consumption: …
WEBFeb 18, 2021 · Vividata has released its latest winter study on Canadian media habits, and despite the “new normal” settling in, the effects of the pandemic loom large. Between both print and digital, 75% of adults consume content from a newspaper in a given week. Smartphone consumption, in particular has gone up, doubling in …
By The Numbers: Canada’s ad market officially recovered
WEBNov 1, 2021 · TV has exceeded pre-pandemic levels – Q3 was the first quarter where every month saw growth versus 2019. In Q4 of 2020, Canada crossed a 60% digital share. And that was the highest we’d ever seen. Currently for Q3, it’s sitting around 57%. That, combined with the 34% ad spend we’re seeing for TV …
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